The trade mark of Saaz hops which is recognised not only in Europe and which is the result of a long tradition of hop growing which evolved into a scientifically based breeding with a global impact; the town of Žatec still keeps its position as the centre of hops thanks to the research and development organisations based there.

The maintained continuity of unique traditions associated with the hop plant, which include the living intergenerational transfer of knowledge, skills, traditions and customs associated with the hop farming and processing seasons and traditional rituals related to them.

The nominated property demonstrates its important commercial role as the global market leader in the hop industry based on the interactions between diverse social groups, communities and cultures which in the past generated its wealth and reputation.