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D.2.2 CONSERVATION AND RESTORATION OF THE PROPERTY

D.2.2.1 GENERAL PRIORITIES

In the case of the nominated property, conservation must be understood as a partial, functional conversion
or rehabilitation of property in the built-up area and the adjacent landscape. Thus, taking care of the property so that,
in addition to its integrity and authenticity, it acquires new suitable functions for the unused structures. In the context
of the landscape, the effort is to preserve the current areas of hop fields and return the landscape to its original form
by replanting paths and areas.

In Žatec and the rural component, the property is part of the municipality’s centre. From the point of view of its inherent
accessibility, the property must continue to support its inherent housing, services, civic and tourist facilities and small-
scale production - a focus that is compatible with the nature of the property and aimed mainly at improving the quality
of the current environment.

As some plans are relatively complicated and require extensive pre-investment preparations, their first results are
expected over the long term, i.e. not until 2025. These are financially demanding investment projects, the aim of which
is to significantly improve the appearance of some parts of the property and their wider surroundings. This applies
to the entire property, but especially to the rural locality containing the villages of Stekník and Trnovany.

For optimal use of the property, it is necessary to focus on the important functions of the area, according to which it is
possible to rank the following plans. These are plans to support housing (or new settlements, entrepreneurships and
uses for tourism and culture). The question of the use of hop warehouses remains open, and suitable forms of use still
need to be sought, and therefore, in terms of time, these plans are long term.

On the contrary, in the short term, it is possible to build on the existing established practice in creating conditions
for small and medium-sized businesses. Cooperation with the Czech Technical University in Prague, especially the
Faculty of Architecture, was established to find motives for suitable use and reconstruction of hop-related stuctures.
Professional seminars are held in Žatec, and students and their teachers also organise exhibitions of their final works
focused on the potential uses of hop-related constructions.
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Measures for the optimal use of the property also include plans achievable in the medium term, which focus on the
wider town environment.

It is possible to consider the implementation of housing plans over the long term. The motivation to eliminate the lack
of civic amenities in component part 02 was chosen as a prerequisite for strengthening the share of housing. Another
use is logically offered in the field of tourism. Visitors, whether domestic or foreign, need both tourist attractions and
facilities to ensure their needs. The hop-related assets could provide suitable premises for this.

The mass construction of prefabricated houses, especially on the western outskirts of the town in the 1970s, significantly
affected the functional use of several buildings in the historical parts of the town in the area of component part 02 of the
property. This fact led to the depopulation of residential buildings, on the other hand, it helped to maintain a high
degree of authenticity of the central part of the town. Another positive is now the free usable capacity, which allows
considering unconventional projects that will strengthen the genius loci of the property and create interesting offers
for various target groups.

In buildings owned by the town, conditions are already being created to support small businesses. It is mainly the
regulation of rents at discounted prices. The town of Žatec can continue to mediate consultations for start-up
entrepreneurs with Czechinvest employees, which administer the Operational Programme Entrepreneurship and
Innovation for Competitiveness (OPPIK), where start-up small and medium-sized enterprises are supported mainly
in its priority axis 2.