Page 15 - UNESCO_Zatec_MP_2021

RESUMÉ

The nominated property of Žatec and the Landscape of Saaz Hops represents a heritage whose knowledge, protection
and preservation will enrich a significant part of the world community. The landscape with the hop plant’s continuous
cultivation, which is the basis of beer brewing in many regions of the world, and with specific facilities related to the
processing of hops, is unique.

The Management Plan has therefore been developed as a comprehensive material for both the thematically, closely
related, components of the serial property. Component part 01 consists of the Saaz Hop Landscape, and component
part 02, the historical centre of the town of Žatec. As an inseparable part of the nomination documentation for the
inscription of the property on the World Heritage List, this document summarises the basic attributes of the property,
which define its Outstanding Universal Value. The Management Plan describes the factors that could jeopardise
this value in the future. It proposes specific measures necessary to eliminate risks and ensure the preservation and
sustainable development of the property in the future.

The Management Plan first presents the property’s Outstanding Universal Value, for the preservation and development
of which it is primarily intended. It describes the state of the nominated property in 2020 when the nomination
documentation is to be completed. It consists of two parts: analytical and proposal. The analytical part will become
a reference text for use in any future monitoring of the property’s state and the success of the implementation of the
proposed measures. The analytical part is fully compatible with the main part of the nomination documentation,
so factual information such as the property’s description and history are not repeated in full detail here. However, the
important sections that describe the property’s current physical condition and the risk factors are key information for
the proposed measures, so the text has been given in the same detail as in the main section of the Nomination Dossier.
There is a table with the main outlined recommendations behind each analysis, which are elaborated on in more detail
in the proposal section.

A summary of the strengths and weaknesses outlined in the preparation of the nomination, a list of opportunities
and deficits and potential threats, summarises the SWOT analysis, which is a necessary starting point for the proposal
section. The proposal section deals with the partial steps leading to the sustainable development of preserved values 15
in both components and their presentation to the general public. The proposal section is a set of goals, measures, and
planned specific intentions based on the high potential of the building, architectural as well as intangible heritage
of Žatec and the surrounding hop growing landscape. These can help raise public awareness of the region’s rich history
and provide a good framework for presenting these values internationally.

The nominated property can make good use of the basic legal and organisational framework that already exists. The
division of the topics of individual measures into thematic groups will help to monitor and manage the commitments
made.

This Management Plan follows up on selected theses and objectives from the previous conceptual material prepared for
the nomination "Žatec - the town of Hops", which remains generally valid and has been supplemented by topics related
to the protection of the hop growing landscape. In the preparatory phase, the Management Plan’s main areas were
discussed by a broad working group. From the beginning, the basic principles of this work were consulted over with the
authorities of heritage care. The defined goals are realistic in terms of the protected values and further management
of preserved cultural heritage.

The town of Žatec, which will provide the position of, and the background for the Site Manager in the case of the
property’s inscription on the World Heritage List, is fully aware of the necessary cooperation of all the key entities
at national, regional, and local levels.

Therefore, the Management Plan was created in cooperation with representatives of the general public, and entities that
signed the Memorandum of Cooperation to prepare the nomination of the property in 2020. This has been attached,
in the Czech version, with an English summary. The Management Plan was repeatedly consulted over by the Steering
Group during its elaboration. It was subsequently approved by the Žatec Town Council, the supreme body of town
of Žatec, and by the Zálužice Municipal Council.