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members of the Steering Group. The defined measures are entirely in line with the criteria set out in the Management
Plan. The main development vision of the town is formulated as follows:

"The town of Žatec will continue its history as a commercially successful town and will make the most of its tradition
as a world hop growing centre, its potential for tourism and building the infrastructure for new investments for further
economic and social development of the town and civil society."

In 2021, a new Strategic Plan for the town will be prepared. The results and recommendations from this Management
Plan will be applied and taken into account.

SELECTED MEASURES IN THE STRATEGIC PLAN OF THE TOWN OF ŽATEC
Strategic measures for which the town has committed itself:

Completion of the regeneration of the cultural and historical potential of the town
- Support for the nomination process of the nominated property Žatec and the Landscape of Saaz Hops
- Completion of the regeneration of the historical town centre and support for the candidacy of a selected part of the
town for the World Heritage List
- Systematic archiving and collection of information materials and documents depicting the development of the town
of Žatec, its changes and the fate of its citizens
- Strengthening the town’s support for the rich cultural and historical heritage of the past

Increasing the offer and quality of accompanying services
- Consistent marketing, promotion of attractions and creation of a quality brand of the town of Žatec
- Strengthening the accompanying infrastructure of tourism services and increasing their quality standard
- Expanding the range of services by making other historical assets/parts of the town accessible
- Strengthening and expanding the offer of information systems in the town, including language mutations
- Mapping and access to the Žatec underground
- Creation of a new exhibition on the history of Žatec and related cultural landscape in the Regional Museum of K. A. Polánek

Strengthening existing and establishing new local and supraregional partnerships 53
- Cooperation with foreign and regional investors, companies and other strategic partners to cover investments and
traditional events of the town within the development of tourism in the Czech Republic
- Strengthening the offer and bilateral support of tourist attractions in the Saaz hop growing region in cooperation
with regional entities, unions, microregions and voluntary organisations
- Strengthening the aesthetic impression of the town in cooperation with business entities and other institutions
in Žatec

Support for existing projects/events and expansion of facilities to strengthen and revitalise the town’s potential
- Innovative use of existing spaces
- Construction and equipping of the museum’s depositories in part of the former Paper Mills in Žatec
- The revival of the Urban Heritage Reserve with unconventional elements
- Maintaining the quality of safety and prevention during the "Dočesná" hop harvest festival
An integrated approach to the support of cultural, educational and leisure organisations in the town of Žatec
- Coordination and integration of activities between interest groups and entities
- Strengthening and expanding financial and system support for cultural, educational and leisure organisations
- Professionalisation of significant project plans and targeted formation of a bank of project plans for further, more
intensive drawing of funds from subsidy titles

RESUME
COMPONENT PART 01

Change of the Land-Use Plan of Zálužice according to the architectural study of the area agreed by all actors.

Consider the prospective possibility of elaborating regulatory plans of the local part of Trnovany and the village of Stekník.
COMPONENT PART 02

Consider the prospective possibility of developing a component part 02 regulatory plan.