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A.2 GOALS OF THE MANAGEMENT PLAN

The basic goal of the Management Plan

The Management Plan’s basic goal is to ensure the preservation and strengthening of the Outstanding Universal Value
of the property.

Specific goals of the Management Plan
1. Analyse the data, the state of preservation of the property, technical information, external aspects and risks.
2. To formulate a vision of preserving and strengthening the Outstanding Universal Value.
3. Propose specific measures and plans for the implementation of this vision.
4. Initiate the creation of a living property concept with a specific hop-like atmosphere.
5. Propose a fixed mode for the operation of the Site Manager and Steering Group.
6. Prepare the document as succinctly as possible in the interest of practical use.
A. BASIC INFORMATIONS During the collective drafting and discussion of the Management Plan, it was emphasised that the mere inscription

General principles of fulfilling the Management Plan
of the property, Žatec and the Landscape of Saaz Hops, on the World Heritage List can not be an end in itself.
It is understood as a confirmation of the property’s value and a tool for its presentation to a wider circle of people
interested in excellently preserved cultural values. For the same reason, several educational and presentation projects
were formulated during the work on the nomination materials, and their implementation has already begun. Some
of the proposed measures go far beyond the nomination timing and potential evaluation process, and are planned for
the many years to come.

The main goal is the protection and preservation of the attributes of the property, which express its Outstanding
Universal Value. For this purpose, specific measures have been formulated so that they can be shared, and at the same
time fulfilled, in an appropriate manner, by the owners. To ensure the continued existence of the property and maintain
26 its authenticity, optimal designs for a new functional use of the preserved buildings, that are currently unused have
been sought over a long period of time. Appropriate use and involvement in the various functions of the landscape, and
the town, are the main tool for preserving the Outstanding Universal Value for future generations.

The Management Plan stems from a general market environment issue and this will need to be overcome through
a proposed system of interventions. Like in other countries with an advanced cultural heritage conservation, cultural
landscapes and heritage of technology and industry have already gained a strong position in tourism in the Czech
Republic. The cultivation of hops and the complexity of a variety of corresponding seasonal work is well known
in society: the intention to nominate a property with this theme as one of the internationally recognised specifics
of the Czech Republic’s image is supported as an important theme in society. The hop landscape’s uniqueness and
the variety of buildings not found elsewhere, have great potential to strengthen the property’s prestige, especially
if this value becomes valued from an international expert point of view. For these reasons, it can be expected that the
hop-related heritage in the landscape of Saaz hops in Žatec will also become of interest to thematically specific
tourism. The strengthening of interest in the heritage in Žatec and the related economic returns can help the local
economy and, through a synergetic effect, bring additional resources for the gradual use of the potential present in the
nominated area. These are mutually conditioned aspects of the property. The Management Plan was prepared with
confidence in the value of the nominated area, which will be conceptually prepared for the systematic implementation
of individual projects, activities, and necessary measures after increasing the prestige of the local heritage.

In the course of the work, a SWOT analysis was compiled, formulated intentionally, as clearly as possible, on the main
points related to the proposed OUV of the property. The analysis provided an open overview of current weaknesses,
as well as numerous opportunities, through the which the values of the nominated property can be better presented
on a national and international scale.

In addition to the formulation of general objectives, the Management Plan is prepared as part of the bases for obtaining
funds for the protection, restoration, and meaningful use of the tangible and intangible cultural heritage of the
nominated property.

The structure of objectives in the proposal section is followed by measures and intentions listed in Part D of this
document. The Management Plan is not only a single-use document supplementing the nomination documentation,
but it will become an important reference document, in the fulfilment of which all the holders of decisive competencies
in the nominated property should actively participate.