Page 208 - UNESCO_Zatec_2021_A4

output product in the growing area. Products with the the form that the final consumer buys "in a shop", it is
nature of a beverage, oil or preserved crop, which are important for the integrity of the story that the World
stored in barrels, ceramic containers, jars or bottles, or Heritage property includes the whole process, i.e. also
those cold-stored(fruit and vegetables), have completely the material attributes of the creation of the "finished
different quality requirements than dried crops, which product". That is why the agave landscape has distilleries,
must be protect against dampness or even loss of colour, the Champagne landscape has wine bottling and cellars
which is the case with hops. for its maturation.

From the point of view of the need to dry the crop and for The more complex process of processing grapes into
the final consumer product to be processed at a distance, sparkling wine was then concentrated in town in close
hops are similar to tea, tobacco, cocoa beans, coffee and proximity to the vineyards, not least because the weight
even rice. From the point of view of careful and at the volume of grapes, care for them before pressing and
same time fast, and therefore well-organized "handling" the handling of them and the pressed juice all require
of the crop at harvest-time, it is similar to sugar cane, for a minimization of movement. Therefore, in a number
example. But also for other crops that are on the WHL,
of vineyard landscapes, wine buildings with presses
3. Justification for Inscription of the place is co-creates and maintained by a high in centralising processing, fermentation and bottling for
and cellars are preserved directly at the foot of the
the Outstanding Universal Value characteristics or the
vineyard slopes. Not even today are winemakers joined
description emphasize that the quality and reputation
proportion of traditional, i.e. usually manual activities, as
larger volumes; the characteristic family farms and family
traditions and pride in their own wine are common in
a rule manual harvesting (cocoa beans, coffee from coffee
trees, manual, as opposed to machine threshing of grain).
developed countries as well.
While the previously mentioned other crops (grapes, rice,
The existence of an urban centre that has become
tea, olives, coffee) are traded in the form of a finished
a symbol for the particular crop and the whole
landscape
In search of comparative similarities with the Žatec and
often roast at the point of consumption), hops from the
Žatec region for the most part end up in products in other
the Landscape of Saaz Hops property, those cultural
countries and places and which do not reflect the name
landscapes on the World Heritage List that represent product (with the exception of coffee, which retailers
the production of crops that have created monocultural of Saaz hops. Saaz hops are contained in the products of
208 systems and that have given the areas great prosperity hundreds of beer producers; often their place of origin
and fame (especially in more recent history) can be is stated on the beer label of these products in order to
identified as partially relevant, when progress in existing declare their high quality thanks to the use of Saaz hops.
systems has been accelerated by international trade in
the crop or "intermediate product". Only in a town, which assisted the entire cultivation
and processing process, was it possible to provide
This has happened especially since the 19 century, the necessary additional transport, processing, or
th
when modern technologies and energy for processing conservation and certification infrastructure, as well
agricultural crops enabled the emergence of technically as trade-related services such as accommodation or
well-equipped concentrated facilities - whether it was banking services. The production in the fields in the
local production on farms (as is the case with haciendas countryside could then be related to the necessary
and distilleries in the agave landscape) or larger crafts in the given urban centres and later to the factory
operations concentrated in larger places within the production reinforcing techniques and technologies in
area, which then give some products their name. This is the fields and for transport and packaging materials
characteristic, for example, of vineyard areas (Tokaj wine, for long-term storage or export. Not insignificant
Burgundy wine, Champagne). aspects of specialized urban centres or hinterland to
the agricultural landscape are specialized training and
Crops grown more widely around the world usually the existence of facilities for social, cultural and other
bear general references to the country of origin, but activities that attract people from the countryside and
not to a specific place or town ("Colombian coffee", the wider environment in general. All this is represented
"Chinese tea", "Cuban tobacco"). From this, another by the urban component in Žatec.
interesting comparative criterion can be derived for the
perception of the specifics of Žatec, namely monitoring The names of such urban centres (in terms of their
whether or not a certain identification core location was international fame and the trade associated with
created for a certain agricultural crop in a specific urban them) are then directly identified on the "map of
environment in which the necessary post-cultivation the business world" with a particular agricultural
processes take place, and which would then give the crop, whether it was also grown directly within the
crop its name: If a crop is processed in several places structure of the urban unit (Žatec in the Middle Ages)
directly in the agricultural landscape, with dozens to or only processed. So as with Mexican tequila, bearing
hundreds of smaller villages with direct farmers, into the name of the town with the agave distillery, or