Page 115 - UNESCO_Zatec_MP_2021

D.2.1.1. – K SWOT C.2.C/18 - - SWOT C.2.C/12 - SWOT C.2.C/11 - SWOT C.2.C/3 - SWOT C.2.B/10 - SWOT C.2.C/10

PROTECTION OF PROPERTY IN THE FIELD OF ADMINISTRATION
COMPONENT PART 02
- COOPERATION WITH OWNERS
Renewal and modernisation of the operation of the Temple of Hops and Beer visitor centre

Renewal of the function of the existing Regional Information Centre for both component parts and the surrounding tourist attractions
in the Saaz hop growing region.

It is expected to simplify the restaurant operation, restore the operation of existing, and add new, tourist attractions, and add
gastronomic specialities using hops.

It is necessary to refresh the website and improve the presentation at the regional and national level.

A selection of professional staff with language skills and guidance skills will be made.

There will be a training of staff and selected guides in the history and preserved values of the property. Sufficient financial motivation
will be ensured. Cooperation with local secondary schools as part of a student internships will also be possible.

Negotiations will be prepared with a new operator with long-term successful experience in tourism and marketing in tourism.

It will be suitable to connect the operation with other visitor centres (Stekník, Dreher, Žatec Brewery).
The entity must perform the function of a regional coordinator of agrotourism and prepare a range of regional attractions.

Performed / Guaranteed:
The town of Žatec, Site Manager, World Heritage Coordinator
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Short Term Measures
2022-2023
Expected Cooperation:
Municipalities of the Saaz hop growing region, Destination Agency Dolní Poohří, Ústecký Region,
Czechtourism

D.2.1.1. – L SWOT C.1.D/4 – SWOT C.1.C/3 - SWOT C.1.C/1 - SWOT C.1.B/1

PROTECTION OF PROPERTY IN THE FIELD OF ADMINISTRATION
COMPONENT PARTS 01 A 02
- COOPERATION WITH OWNERS
Valuation of owners of hop-related constructions

Awards for owners, developers, investors or operators of hop-related constructions for the exemplary restoration of a hop heritage
asset in the form of a specially created plaque and diploma.

Possibility of handing over the awards at the annual workshop or on the festive occasions of the town of Žatec.
Follow-up media coverage.

Performed / Guaranteed:
The town of Žatec, the Municipality of Zálužice

Site Manager, World Heritage Coordinator Continuous Measures
2022 – 2030

Expected Cooperation:
Chmelobrana Žatec (Hop Defence Žatec) Association