Page 111 - UNESCO_Zatec_MP_2021

D.2.1.1. – B SWOT C.1.B/7

PROTECTION OF PROPERTY IN THE FIELD OF ADMINISTRATION
COMPONENT PARTS 01 A 02
- COOPERATION WITH OWNERS
Ongoing meetings with representatives of the Hop Research Institute Co., Ltd., Žatec, the Municipality of Zálužice and the
National Heritage Institute

The Hop Research Institute Co., Ltd. in Žatec is the dominant owner of real estate in the cadastre of the municipality of Stekník.
Without its interest, cooperation and consent to all of the intentions, it is not possible to carry out the planned revitalisation of the
village and its surroundings, create a visitor centre or change the use of key local hop buildings to expand the tourist infrastructure.
The Municipality of Zálužice is an inseparable participant of component part 01 and the bearer of key tasks in the field of territorial
and project preparation.
The Czech Republic is the owner of the Stekník Chateau, the National Heritage Institute is the intermediary for its management.

Performed / Guaranteed:
Continuous Measures
Site Manager, World Heritage Coordinator, the Municipality of Zálužice, the Czech Republic / 2021 – 2030
the National Heritage Institute

D.2.1.1. – C SWOT C.1.B/2 - SWOT C.1.C/5 - SWOT C.1.C/6
PROTECTION OF PROPERTY IN THE FIELD OF ADMINISTRATION
COMPONENT PARTS 01 A 02
- COOPERATION WITH OWNERS

Creating a joint business entity of participants and gaining a strong investment partner

Commencement of negotiations of key participants on the possibility of creating a business entity in the field of tourism and
congress tourism (hotel services, non-traditional accommodation, hop gastronomy, beer production, tourist attractions, adventure
exhibitions, tourist transport, spas and use of a local healing spring and the healing effects of hops).
Commencement of the process of finding a strong investment partner to do business in this segment of tourism and considering 111
the possibility of connecting the company under consideration with the conversion of the former Dreher’s Export Brewery, the
Temple of Hops and Beer in Žatec and the Žatec Brewery.

Coordination for meetings of the participants concerned: Medium Term Measures
Site Manager, World Heritage Coordinator 2021-2024

D.2.1.1. – D SWOT C.1.B/2 - SWOT C.2.D/3
PROTECTION OF PROPERTY IN THE FIELD OF ADMINISTRATION
COMPONENT PART 01
- COOPERATION WITH OWNERS

Negotiations with the National Heritage Institute on the completion of the restoration of Stekník Chateau, the restoration
of adjacent gardens and the creation of visitor facilities

Negotiations between the Steering Group and the owner of the chateau on the completion of the renovation of the chateau complex
in the village of Stekník and on the creation of common facilities for visitors.
The National Heritage Institute, together with the Hop Institute and the Municipality of Zálužice, are key actors in the successful
revitalisation of the nominated component.
The creation of a visitor centre based on preparatory documentation and architectural studies in cooperation with other actors who
are the owners of crucial land and real estate.

Performed / Guaranteed:
Site Manager, World Heritage Coordinator
The Czech Republic / the National Heritage Institute Short Term Measures
2021-2022
Cooperation:
The Hop Research Institute Co., Ltd., Žatec, the Municipality of Zálužice