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D PROPOSAL SECTION OF THE

D. PROPOSAL SECTION OF THE MANAGEMENT PLAN
MANAGEMENT PLAN

D.1 BASIS OF THE SOLUTIONS

The proposal part of the Management Plan for the property "Žatec and the Landscape of Saaz Hops" follows the
analysis of the situation in the analytical part and the definition of exceptional world value. The formulation of visions
and partial Measures follows on from the long-established goals of improving the care of all the values of the property
and on analytical theses that have arisen since the topic of hop-related heritage was entered on the Tentative List.

The purpose of the document is to create an interconnected basis of the necessary Measures, which are always assessed
with the Outstanding Universal Value of the preserved heritage in both component parts of the nominated property.

The vision follows the huge project of The Temple of Hops and Beer, which recently included several important
architectural monuments within the property and also bore the term "hops" in the title. The Temple of Hops and Beer
is the result of a project of local civic initiatives supported by the town of Žatec and financed from the Regional Operational
Programme of the European Union. With its concept and the uniqueness of the topic, it has become unmistakably
linked with Žatec. Besides this, it demonstrated the organisational skills available at the Town level. Individual results
were made available in the years 2010-2013. As a whole, it became the first major visitor attraction of transnational
significance, popularising Saaz hops and the ways of processing them to the lay public in an entertaining way. It is the
"playfully educational" concept of the whole project that corresponds to the modern age. It enables the education
of various target groups, including family visits, with various lengths and depths of cognitive activities.

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