Page 103 - UNESCO_Zatec_MP_2021

C.2.D THREATS
1 - Insufficient publicity of the property.

Measures: Necessary crisis solution by Site Manager and Steering Group

D.2.5.6-A D.2.5.2-A/I D.2.5.3-A
2 - Failure to complete the tourist infrastructure and transport links.

Measures: D.2.6.3-A

3 - Possible lack of funds for the restoration of the Stekník Chateau.
Measures: D.2.1.1-D

4 - The decrease in support and lack of funds and postponement of the implementation of the visitor centre in component part 01
and the operation of the Hop Museum Žatec in component part 02.
Measures: D.2.1.1-G

5 - Lack of funds for planned investments in component part 01 - for the revitalisation of the village square in Trnovany and Stekník
and the connection of the Trnovany village square with the railway station.
Measures: D.2.1.1. – C and cooperation with the participants of the signed Memorandum

6 - Failure to complete plans for a unified visual style of public interior.
Measures: D.2.1.4-A/B

C.3. SWOT – ANALYSIS RELATED TO THE LOCAL SOCIO-ECONOMIC CONDITIONS
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C.3.A STRENGTHS

1 - The relatively high population of component part 02 potentially able to ensure the presentation of the property and its use.

2 - The long-term activity of local associations and civic associations concerning the value of the territory and the nomination
process, and the related broad public awareness of the value of the property.
3 - Low unemployment (in regional comparison) and thus a positive atmosphere in the town.

4 - Possibility to use local secondary schools and hobby activities of pupils and students as potential expertise in local hop growing
and tourism.

5 - Hop Research Institute as a potential partner for other professional activities for various target groups.

6 – The possibility of involving local people in agricultural and related work in the cultivation and harvesting of hops.

C.3.B WEAKNESSES

1 – Complementing the range of leisure institutions and the facilities for their provision.

Measures: D.2.2.5-E
2 - The low number of permanent residents in component part 01 (villages Stekník and Trnovany).
Measures: D.2.2.1-A

3 - At present insufficient overall awareness of the younger generation about the history of hops in the region and experience in hop
growing; lack of interest in working in agriculture and the hop growing sector (in general in the Czech Republic).

Measures: D.2.5.2-A/B