Page 100 - UNESCO_Zatec_MP_2021

C.1.D THREATS

1 - Potential change in climatic conditions

Measures: Use nationally prepared programmes of the Ministry of the Environment for the elimination of threats or adaptation
to climate change.

2 - Limiting the possibilities of drawing funds from European and national sources when changing general priorities.

Measures: D.2.3.1-C
3 - Changes in political representation at the local level and changes in priorities in regards to the restoration of historical heritage.

Measures: D.2.1.1-I,L

4 - The passivity of some owners of hop-related structures.
Measures: D.2.2.1-G D.2.1.1-L

5 - Insufficient maintenance, inappropriate use and unauthorised restoration of structures and a reduction in their authenticity.
Possibility of damage to the property by vandalism or heavy traffic.
C. SWOT ANALYSIS 6– Limitation of long distance views of the dominants of both component parts.
Measures: D.2.1.2-A/B D.2.2.5-B D.2.4.2-A D.2.1.9-A D.2.1.1-I D.2.3.1-A,B,D

Measures: D.2.5-A

C.2 SWOT – ANALYSIS RELATED TO THE TOURISM DEVELOPMENT

100 C.2.A STRENGTHS
1 - An extraordinary interest in the topic of growing and processing hops for the domestic and foreign public.

2 - The largest museum in the world focused on the presentation of hop cultivation and processing with extensive exhibitions and
established services for visitors.

3 - Concentrated nature of both components of the property with their geographical proximity allowing their interconnection and
access to the public by various modes of transport using the attractions of the local landscape and the potential of the river Ohře.

4 - Architecturally interesting structure of the village Stekník, including the chateau which is open to the public and a number
of tourist destinations in the vicinity of the property, to create a variety of cultural tourism opportunities.

5 - Good transport accessibility of the property, including public transport.

6- Saaz hops, a trademark of regional origin for a world-famous commodity.

7 - A tradition of international conferences within the property with the participation of foreign professionals.
8 - Historically and typologically rich composition of preserved cultural heritage in both components of the nominated property.

9 - A long tradition of hop-related festivities with the involvement of the general public promoting hop growing culture in different
many aspects.

10 - The general popularity of beer as a beneficial drink and knowledge of hop growing in the public of the Czech Republic,
strengthened by the generational experience of seasonal work with the participation of secondary school and university students.
11 - Functional modern visitor Regional Tourist Centre - the Temple of Hops and Beer, in component part 02 with related tourist
products.
12 - Systematic addition of other interesting tourist exhibitions connected with the history of the Saaz region and especially the theme
of hops (the Town Hall, the Renaissance Malthouse, the Meder’s House, the Museum of Brewing in the Saaz region, Synagogue).