Page 102 - UNESCO_Zatec_MP_2021

C.2.C OPPORTUNITIES
1 - Use of current texts and illustrations of the Nomination Dossier for the preparation of professionally high-quality and variously
detailed materials, audiovisual and other media resourses intended for local and foreign visitors - in Czech and English, with the
possibility of other language versions.
Measures: D.2.5.6-A D.2.5.4-A/G
2 - Creation of informationally and aesthetically high-quality information and navigation systems on the main access roads and
within the property and its adjacent surroundings in both component parts.
Measures: D.2.1.4-A/B
3 – Strengthening the accompanying tourism infrastructure in both component parts, where spatial plans allow.
Measures: D.2.11-K D.2.4.1-A
4 - Preparation of a strategic and marketing concept to ensure the attendance of the property with regard to the use of strengths -
better use of existing destination management tools, follow-up to the campaigns of the Ústecký Region, etc.
Measures: D.2.5.1-A
5 - Development of the Žatec-město chmele (Žatec - the town of Hops) brand with the use of the media-famous logo of the Temple
of Hops and Beer.
Measures: D.2.5.6-A
C. SWOT ANALYSIS Measures: D.2.2.7-C D.2.2.6-K,G
6 - Further development of congress tourism - with the theme of hops, beer and other professional activities related to specific
agricultural and processing topics.

7 - Applying a unified visual identity, eliminating tacky or aggressive advertising in the property environment in both component
parts.
Measures: D.2.1.4-A/B
8 - Creating thematic range of offers for travel agencies and merging offers with other operators of tourist attractions at the local
and regional level.
Measures: D.2.1.1-K D.2.5.6-A
9 - Addition of parking capacity and parking spaces within walking distance of both component parts of the property.
102 Measures: D.2.6.3-A/B
10 - Improving the qualifications, knowledge and communication skills of staff and introducing the control of quality standards for
visitors.
Measures: D.2.1.1. – K
11 - The possibility of the emergence of various forms of agrotourism with emphasis on regional specifics.
Measures: D.2.1.1-K
12 - Increasing the motivation of operators of accommodation and catering services and the targeted strengthening of the level
of information provided on the hop-related heritage.
Measures: D.2.1.1-K D.2.1.8-B
13 - Motivation for increasing the quality of current information and accompanying services.
Measures: D.2.1.1. – K
14 - Increasing the publicity of the property by supporting, preserving and promoting the filmmaking tradition, creating educational
films with the theme of hop-related heritage for various target groups.
Measures:D.2.5.6-A D.2.5.2-A/I D.2.5.3-A
15 - The possibility of using the potential of local breweries as local centres of tourism with the associated range of services referring
to the link to hop growing.
Measures: D.2.2.1-H
16 - Utilisation of the promotional possibilities of world-famous breweries using Saaz hops to brew their beer with the publicity
of Saaz hops increasing the number of visitors to the property.
Measures:D.2.2.1-H
17 - Construction and renewal of marked tourist and cycling routes connecting both component parts and the tourist destinations
in their vicinity.
Measures: D.2.6.2-B/D
18 - Support for the range of hop and beer products in a traditional and non-traditional form (e.g. cosmetics, herbal medicine, spas,
etc.) in both components.
Measures: D.2.1.1-K D.2.1.8-B