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C.1.C OPPORTUNITIES
1 - Maintenance and completion of the successful restoration and development of heritage values of the property, local hop growing
and landscape, culminating in the successful registration of the property on the World Heritage List.
Measures: D.2.2.1-A D.2.1.1-L D.2.1.2-A/B D.2.1.3-A D.2.1.5-A/B D.2.2.5-B/J D.2.2.6-A/K D.2.2.7-A/H
2 - Increase in the possibilities of drawing European, national and local financial subsidy sources due to the property’s international
importance.
Measures: D.2.3.1-C D.2.1.5-A
3 - Involving civic initiatives, entrepreneurs, investors and partners in caring for the property and increasing the motivation, awareness
and patriotism of the local community.
Measures: D.2.1.1-I,L
4 - Raising awareness at the international and national level about the potential and values of the property - publicity with greater
support from central authorities and state agencies.
Measures: D.2.1.1-I
5 Creation of a visitor centre of component part 01 and presentation of the values of the property, in the form of a new permanent
exhibition in the former Baroque Granary next to the Stekník Chateau.
Measures: D.2.1.1-D D.2.5-A
6 - New use of the former Dreher Brewery in Žatec in the buffer zone for publicising hop heritage in the form of experiential forms
of exhibitions.
Measures: D.2.1.11-C
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7 - Involvement of the Žatec Brewery in component part 01, and its owner (the multinational company Carlsberg), in the implementation
of the Management Plan measure and the development of a tourist product promoting the history and present use of Saaz hops.
Measures: D.2.2.1-H
8 - Sustainability of component part 01. Increasing production and general interest in Saaz hops.
Measures: D.2.5.2-A/I D.2.5.6-A
9 - Restoration of missing or damaged landscape elements on the territory of the nominated property.
Measures: D.2.2.10-A D.2.1.9-A
10 - Continuation of systematic archiving and collection of information materials and documents capturing the development and
transformation of the nominated property at the local and national level.
Measures: D.2.1.2-B D-2.1.6-A/C D.2.1.10-A
11 - Possibilities of the town, municipalities, and possibly the state, in obtaining the ownership of the, at present, unused hop growing
buildings and land to ensure exemplary care of the property.
Measures: D.2.3.1-C D.2.4.1-A
12 - Development and presentation of research activities in various areas related to the tradition of hop growing - historical contexts
of German and Jewish trade and culture, research of technical monuments and archaeology.
Measures: D.2.1.6-A/C D.2.1.9-A
