Page 96 - UNESCO_Zatec_MP_2021

C SWOT ANALYSIS CONCERNING THE

NEEDS OF THE OUV CONSERVATION

The following tables describe the strengths and weaknesses, as well as the opportunities and threats, concerning the
protection and development of the property’s values.

The SWOT analysis was performed in the period 2013-2017 and updated in 2018-2020.

It was repeatedly discussed at the Steering Group meetings, where the elements to be assigned and monitored were
specified. With regard to the diverse nature of the property and its size, at the end of the process, the observed elements
were divided into three thematic groups as follows:

1. SWOT Analysis related to the historical and cultural heritage of Žatec and the Landscape of Saaz Hops
C. SWOT ANALYSIS 3. SWOT Analysis related to local socio-economic conditions
2. SWOT Analysis related to tourism development

Other partners were gradually invited to the Steering Group meetings so that the proposal section of the Management
Plan was based on the specific situation of the nominated property.

However, many tasks concerning the new infrastructure of the property will need to be solved from scratch in the
oncoming period.

The basic priority was to preserve the property and use the preserved values, and build facilities, for visitors to the
96 property.

This applies in particular to component part 01. Here it is necessary to design and build almost all the necessary municipal
and tourist infrastructure, restore public spaces and deal with the overall restoration of the local landmark, Stekník
Chateau, and its adjacent gardens. The renewal of component part 01 will be gradual, and it is a great opportunity
to carry out its overall revitalisation.

There is a possibility of gaining initial inspiration from the architectural-urbanistic study of component part 01
(architect-designer K. Bohuslavová, of the Faculty of Architecture of the Czech Technical University in Prague, from the
studio of the architect-designer T. Efler), to try to find a common consensus of all participants on the proposed solution,
and agreement on a coordinated procedure for realising a common vision. This could be possible even in the area of the
property, where not all buildings are in municipal or state ownership.

The infrastructure in component part 02 is relatively developed. Still, in connection with the nomination of the property,
it is necessary to revitalise some public areas and add services for visitors to the property. It will be important to focus
on the appropriate use and restoration of hop-related buildings so as not to damage their original authenticity.

In recent years, pilot hop projects on Prokopa Velkého Square have revitalised the area, where the Regional Information
Centre of the Temple of Hops and Beer and the Hop Museum Žatec have been created from hop warehouses. In the
future, the town of Žatec has committed itself to purchasing the other three most important hop growing buildings
in Žatec and create new visitor centres, and spaces for the promotion of the preserved hop growing heritage.