Page 104 - UNESCO_Zatec_MP_2021

C.3.C OPPORTUNITIES
1 - Use of current texts and illustrations of the Nomination Dossier for the preparation of accessible information and professional
lectures for the general public.
Measures: D.2.5.3-A D.2.5.4-A/C D.2.5.6-A
2 - To support optimal living conditions in the property (e.g. by supporting projects setting up start-up flats and flats for the elderly
in unused buildings).
Measures: D.2.2.1-A D.2.6.3-B
3 - Cooperation of the Steering Group and its working group for the education of participants from local schools of various levels.

Measures: D.2.1.5-A
4 - Further strengthening of volunteering at hop-related promotional events.

Measures: D.2.5.3. – A
5 - Conceptual targeting of support for contributory organisations, established from the town budget, for education and civic pride.

Measures: D.2.1.1-I
6 - Deepening knowledge of hop growing structures in rural areas through research and development as a basis for further
C. SWOT ANALYSIS Measures: D.2.1.2-B
permanent thematic exhibitions.

7 - Support for the activities of non-governmental, non-profit organisations in areas related to hop growing topics.
Measures: D.2.5.3. – A
8 - Support for the activities of municipal organisations aimed at capturing the memories of witnesses of villages’ and towns’
histories, including foreign natives, to complement the image of previous historical eras with authentic information.
Measures: D.2.5.3. – A
9 - To support publishing and lecture activities in the field of hop traditions for various groups of the public - professional and lay people.
104 Measures:D.2.1.1-I
10 - To support the optimal conditions for housing and amenities in the property area and the buffer zone with the aim of sustainability
of the property for living (e.g. by supporting projects setting up start-up flats and flats for the elderly in unused buildings)

Measures: D.2.2.1-A D.2.1.5-A
11 - Strengthening and modernising all types of transport with neighbouring agglomerations to keep the young generation in and
around the area of the property.
Measures: D.2.6.4-A D.2.6.5-A
12 - Consideration of the possibility of locating a branch of the University of Agriculture in Žatec.

Measures: D.2.5.2-A/B
13 - Support for other types of secondary and higher education in Žatec (technical and agricultural), including support for summer
schools or thematic workshops.
Measures: D.2.5.2-A/B

C.3.D THREATS

1 - Loss of enthusiasm, and social and financial support, towards the topic of nomination in the event of the repeated postponement
of the project.
Measures: unsolvable

2 - The general trend of population ageing and its negative impact on purchasing power and interest in housing.
Measures: D.2.2.1-A
3 - The departure of the young generation to larger agglomerations and the lack of professional staff for the presentation of the
property.

Measures: D.2.1.3-B Strategic Plan of the town of Žatec (2021)