Page 109 - UNESCO_Zatec_MP_2021

VISIONS
Vision: The concept of a living locality with a specific atmosphere
The property is a good example of sustainable development based on the professionally based rehabilitation of the
landscape and building heritage in a "living environment". The property is a good example of the management
of cultural heritage, which contains specific structures and landscape components, with a professionally justified
balance between the preservation of the property and the preservation of authenticity, and continued development
under the influence of socio-economic and cultural factors. The property is an environment where one can live, work,
trade, be educated, a place that cares for visitors, and at the same time refers to the importance of its historical and
cultural heritage. This means that the property is constantly used for the functions associated with the cultivation and
processing of hops, for the professional quality presentation of its interesting heritage, under the conditions of heritage
conservation, with strong social support at the local, regional and national level.

Vision: Preservation of property values
The Outstanding Universal Value of the property in both component parts is secured to the maximum extent against all
risk factors. Its values are clearly explained to various user groups in society.

Vision: Management
The property has secure, functional management beyond the current standards of local government and state
administration, regular and informative monitoring, and there are basic financial tools to ensure the maintenance of the
property. In addition to the permanent positions of Site Manager and Steering Group, the cooperation of both local
governments, and cooperation with local governments in the buffer zone, has been strengthened. There is effective
cooperation with relevant representatives of the region and the ministries concerned at the central level.
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Vision: Tourism
The property is an attractive place for tourists to visit over several days.The income from tourism can be an essential
source of finance for the regeneration of the property. Žatec and the rural component are sought after as traditional
places of hop growing. Therefore not only traditional activities for the general public are organised here but also
thematic conferences and congresses with international participation.

MANAGEMENT PLAN OBJECTIVES
The goals of the Management Plan are an expression of the effort to fulfil and develop the values that constantly
determine the property’s uniqueness.

Specific goals of the Management Plan according to the analytical part:
1. Analyse the data, the state of preservation of the property, professional information, external aspects and risks.
2. To formulate a vision of preserving and strengthening the Outstanding Universal Value.
3. Design specific Measures and Plans for the implementation of this vision.
4. Initiate the creation of the concept of a living property with a specific hop atmosphere.
5. Design a fixed mode for the operation of the Site Manager and Steering Group.
6. Process the document as succinctly as possible in the interest of practical use.