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D.2 PROPOSAL MEASURES TO STABILIZATION AND DEVELOPMENT
OF THE PROPERTY
D. PROPOSAL SECTION OF THE MANAGEMENT PLAN

D.2.1 PROTECTION AND MANAGEMENT OF THE PROPERTY

The property as a whole conveys evidence of an authentic hop growing landscape, of a medieval town that still
functions as the world’s hop growing centre, and of the modern large-scale production and processing of hops exported
throughout Europe. The purpose of the operational Measures Management Plan is to find organisational tools and
measures that will prevent the incorrect handling or even destruction of the values of the property in its preserved state,
so that it can be conserved and presented to future generations. At the same time, they put in place the most necessary
Measures so that the limited resources are preferentially directed to the protection, preservation and presentation
of the main values of the property, which include the preserved landscape interwoven with hop fields.

For this purpose, the communication of the municipal management with the owners and other participants who are
related to the buildings within the property and the buffer zone, and are preparing their own investment plans, must
continue.

One of the highest forms of protection of the property, which was agreed upon by the Steering Group in the process
of preparing the nomination, is the currently defined buffer zone, which has expanded the scope of the protected area.
Furthermore, other plans are proposed at the Town level, which will protect the internal visual integrity of the historical
environment, such as the local decree on the placement of advertisements.

Another intention, which can contribute to increasing the importance of the property, is a passport for hop constructions
(including clear identification of the building) in the wider area of Žatec – the mapping and documentation of rural
hop-related constructions. These are most often hop drying kilns.

The aim is to maintain, protect and restore the landscape, including a large number of still productive hop fields.

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D.2.1.1 STRENGTHENING THE ROLE OF THE STEERING GROUP
AND COOPERATION WITH OWNERS AND PARTICIPANTS

D.2.1.1. – A SWOT C.1.C/1

PROTECTION OF PROPERTY IN THE FIELD OF ADMINISTRATION
COMPONENT PARTS 01 A 02
- COOPERATION WITH OWNERS

Addition of the main participants to the Steering Group and working groups of the component part 01

In connection with the change in the scope of the nominated property, the key task is to supplement the Steering Group with
other partners and participants of the component part 01.

The coordinated action of the participants within the Steering Group and their mutual agreement will enable the continuous
development of the component part. It will lead to the creation of a range of tourist offers and visitor facilities.

Performed / Guaranteed: Short Term Measures

Site Manager, World Heritage Coordinator, Steering Group 2020-2021