Page 77 - UNESCO_Zatec_MP_2021

- KCR 3 Objective Development and establishment of new local and supra-regional partnerships

- KCR 4 Objective Support of the existing projects/actions and expansion of premises for better use of the
town’s potential and its regeneration
- KCR 5 Objective Support of cultural, educational and leisure organisations of the town

TOURIST INFORMATION FOR VISITORS

Component part 01
At present the tourist information services are provided at the Stekník Chateau which is the main tourist destination
in the area. To develop this destination even further, it is necessary to restore the site including the chateau façades,
garden terraces and the south wing and build the visitor centre and car park with a new access road.

Component part 02
In addition to the standard tourist navigation system using posts with direction signs installed around the town
as it can be often seen in other historic towns, there are also cast iron plaques on important historic buildings which
are included in the tourist sightseeing routes in Žatec. These plaques include text in Czech, German and English
and they are referred to in printed town guides including maps, which are also available in Czech, German and English.
Žatec Tourist Information Centre
Last year the Tourist Information Centre moved to new premises. At present it is in the historic building situated
on the square (náměstí Svobody) next to the little hop garden. It is open throughout the year and it offers a wide range
of information materials, access to the internet, relaxation area where visitors can leaf through the materials and plan
their tour of the town.

In addition to standard services the centre also offers the info on the network of walking trails in the town, books, maps,
souvenirs, putting together a programme for groups, arranging services of a tourist guide, information on hospitality
services, leisure and cultural activities and sport events. The centre also organizes the tour of the Town Hall tower.
The employees of the centre speak English, German and Spanish
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Dolní Poohří Destination Agency
Dolní Poohří Destination Agency, o.p.s. is an organisation funded directly from the budget of the Ústecký Region.
The agency was established with the aim of delivering public benefits in the area of sustainable development
of the region and assist with this development while preserving its unique natural and cultural environment.
In this context it provides information and support in the area of the tourism industry and regional development,
wildlife protection, preservation of natural and cultural heritage in the region, education and raising public
awareness and identification with the region, support to and implementation of projects especially in the tourism
industry and sustainable regional development. It supports considerate tourism including the provision of services
in tourism such as tourist information and hospitality services. It supports international co-operation particularly
in the area of environmental protection, considerate tourism, education and regional development. It presents
the region in a positive way organising exhibitions, fairs and publishing information materials and publications
for the professional community.

ACCOMMODATION AND CATERING WITHIN THE NOMINATED PROPERTY

Component part 01
At present, Stekník and its surrounding landscape can offer neither accommodation nor catering capacities. The
Management Plan in its Proposal Part contains numerous measures which should help to create conditions for the
availability of these services in the future. These services should be available particularly around the tourist routes
connecting these two components.

Component part 02
Though Žatec is a smaller town the popularity of traditional hop-related events is the main driver behind the existence
of many hotels, B&B and other types of accommodation offered as well as numerous restaurants and pubs. In this respect
Žatec is well prepared for visitors already now. If the nomination is successful it can be expected thanks to many unused
buildings that more hospitality facilities of this kind will open on the property site and in its surroundings. The most
important accommodation capacities include Hotel Zlatý lev, Hotel Černý orel, Hotel U Hada and Hotel Zlatý anděl which
all meet guests’ expectations in terms of comfort and quality. Their prosperity is linked to the Temple of Hops and Beer,
mentioned earlier. Other accommodation providers have less capacity. If the nomination is successful it can be expected –
thanks to many unused buildings -that more capacities of this kind will open on the property site and in its surroundings.