Page 80 - UNESCO_Zatec_MP_2021

B. ANALYTICAL SECTION OF THE MANAGEMENT PLAN
PROPERTY PRESENTATION AT THE REGIONAL LEVEL
Already in 2010, the Ústecký Region launched a project of "Brána do Čech" (Gate to Bohemia) (http://www.branadocech.
cz/cz/) with the aim to boost tourism in the region. The project has its own logo, website and a new approach to the
presentation of the region based on four destination areas the promotion of which is done by four Destination Agencies
bearing the names of these four destinations – Dolní Poohří, Krušné hory (Erzgerbirge), České Švýcarsko (Bohemian
Switzerland) and České středohoří (Central Bohemian Uplands). In this respect the importance of Žatec is emphasised
by the fact that one of these four destination agencies - Dolní Poohří - is based in the town.

Dolní Poohří Destination Agency
Presents the town of Žatec and the surrounding hop growing landscape and its heritage at domestic and international
tourism fairs and produces promotional tourist materials.

The Cultural Development and Heritage Protection Strategy of the Ústecký Region for 2014–2020
The Ústecký Region as a self-governing body prepared the Cultural Development and Heritage Protection Strategy of the
Ústecký Region for 2014–2020 which was adopted at the meeting of the Regional Council by the means of Resolution
no. 88/18Z/2014 on 3 September 2014. This document explicitly supports continuing in the nomination of Žatec and the
Saaz hop landscape for inscription on the World Heritage List.

The Strategy also provides an overview of all grant schemes available to the heritage protection and cultural activities
associated with the preparation of the property for the nomination.

RESUME

COMPONENT PART 01 AND 02

Prepare Tourism Strategy for both components linked to the national and regional strategic documents.

80 Link the property strategy with the Tourism Strategy of the Ústecký Region and the Czech Republic.

Support activities raising public awareness of the property nomination.

Redesign the website of the property of Žatec and the Saaz Hop Landscape.

Prepare a poster exhibition in Czech and English of Žatec and the Saaz Hop Landscape.

Produce a printed leaflet on the nomination.

Publish a tourist map showing places of interest around the Stekník.

Closer co-operation with Dolní Poohří Destination Agency – promotion of the property within the Ústecký Region.

Open discussions with Czech Tourism and signing an agreement on co-operation.

Use of grant schemes of the Ústecký Region and relevant ministries.

COMPONENT PART 01

Organise an annual workshop – presentation of the nomination progress.

COMPONENT PART 02
Organise an annual workshop – presentation of the nomination progress