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THE KEY DEVELOPMENT POTENTIALS OF THE PROPERTY AND ITS SURROUNDINGS LEADING TO THE INCREASE
IN THE NUMBER OF VISITORS
The development potentials are directed mainly at the preservation of property values and rehabilitation of public
B. ANALYTICAL SECTION OF THE MANAGEMENT PLAN
spaces in both components. They are aimed at the promotion of a tourist product in a co-ordinated and well-functioning
manner with good transport links.

The development is also envisaged in the area of tourist infrastructure, accommodation and catering.

Stekník
The overall revitalisation and improvement of Component 01 as well as the restoration of the chateau, a permanent
exhibition, rehabilitation of the gardens, new visitors centre, car park and access road, revitalisation of the village
square and public spaces in the village.
The utilisation of the mineral water spring and better access to it.

It is necessary to develop the idea in the form of an architecture and urban design concept and identification of potential
sources of funding on the national level. Necessary support at the national level when negotiating with potential
investors.

Trnovany
Restore the water reservoirs and public spaces, green areas and communication link with the Stekník Chateau.
Necessary support at the national level.

Žatec – key capex projects

Žatec Brewery
Open the visitor centre of the Carlsberg – a world beer brand, and in this way promote the tradition of Saaz hops
– necessary talks with the company regional management

Temple of Hops and Beer
Change in the commercial and marketing strategy and establishment of the Property Regional Information Centre
78 as originally planned
Museum of Brewing, exhibition in the Meder’s House and the Cultural Centre in the Žatec Synagogue The projects are
in progress.

Parking facilities for residents living on the property site
For the benefit of the historic town centre revitalisation and bringing down the volume of traffic. The financial support
from the national level is needed.

Repair of the railway stations and adjacent areas in the buffer zone
Important for revitalisation of the historic town centre and bringing down the volume of traffic. Financial support from
the national level is needed.

OPPORTUNITIES FOR INCREASING THE NUMBER OF VISITORS TO THE SITES OUTSIDE THE PROPERTY

Former Dreher’s Brewery at Žatec
Possibility of building a congress centre with a hotel, exhibitions and brewery on site of the former world renowned
Dreher’s Brewery. A tourism product with a regional significance in the tourism industry.
It is one of the key investment opportunities.

Krásný Dvůr Chateau
The restoration of the chateau and its park represents an important strategic goal for increasing the visitation to Žatec
and its region.

Nový Hrad Chateau at Jimlín
After the overall restoration of the site is completed.

Staňkovice
Completion of the privately run project of the restoration of the chateau in the village, including accommodation, a mini
zoo, country park and ornamental gardens with hop fields and vineyards, water bodies and playing areas (connected
to Stekník and Žatec by a cycling route) will be an attractive complement to what both components offer to their visitors.