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NUMBER OF VISITORS TO IMPORTANT SITES RELATED WITH THE PROPERTY HISTORY AND HOP HERITAGE
Numbers are derived from the overview of the tickets sold at some sites. Many visitors arriving to Žatec are happy with
unguided sightseeing of the town’s rich building heritage which allows them to familiarise themselves with its specific
features. The visitors’ statistics presented in this chapter are based on the number of tickets sold at some sites.

YEAR 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
TEMPLE OF HOPS 4,826 7,236 12,367 15,876 20,314 20,754 19,736 17,401 18,481 20,643
AND BEER

OF WHICH
INFORMATION 3,362 2,651 3,020 6,218 4,586 8,750 9,067 8,336 9,431 10,408
CENTRE–TOWN HALL

REGIONAL MUSEUM 6,587 10,100 8,202 11,436 13,547 13,245 14,893 13,697 16,932 16,516
HOP MUSEUM ŽATEC 3,538 8,268 5,281 3,373 3,415 3,633 4,238 6,035 5,828 4,822

ŽATEC
BREWERY 771 757 1,105 1,048 1,035 978 1,286 2,018 1,745 1,626

MUSEUM
OF HOMOLUPULUS 711 642 685 856 952 882 960 995 1,058 1,020

STEKNÍK
CHATEAU - - - 1,502 4,000 6,417 12,488 10,972 12,079 15,766

PRESENTATION OF THE PROPERTY ON THE LOCAL LEVEL AND CO-OPERATION WITH THE PUBLIC
In recent years the interest of the professional community in the industrial hop-related heritage in Žatec has been going
up thanks to its genuine uniqueness and more efficient presentation of the property. The outstanding values of the hop
heritage in Žatec have been repeatedly recognised and supported by the professional heritage protection organisation
as well as by other professional groups. 79

The inclusion of the property to the National Tentative List (2007) as a candidate for nomination to the World Heritage
List has significantly increased the nationwide awareness of the local values. Last, but not least, the awareness of the
local self-governing bodies and political representations has increased resulting in their effort to understand and
protect the values as well as identifying possible use of the preserved property.

Many times, the information on the intention to nominate the property have been covered by local and national media.
All interesting news are also published in the local weekly paper – Žatecký deník.

The local support is the most important from the aspect of the present and future management of the outstanding
value of the nominated property. Gradually adopted steps and more intense presentation of this interesting topic have
significantly increased the interest in this cultural heritage. In co-operation with other organisations several conferences
on this subject matter have been held as well as workshops with the public and owners of the hop-related buildings
that are linked to the nomination topics.

PROPERTY PRESENTATION AT THE NATIONAL LEVEL
The Czech Tourism website "Kudy z nudy" (www.kudyznudy.cz) available in Czech, English, German, Slovak and Polish
provides comprehensive information on tourist destinations in the Czech Republic including the information on both
components of the nominated property. The town of Žatec, its hop heritage, the Saaz hop landscape and the town
surroundings are presented there in a short and concise manner under several headings.

Examples of presentations at the national level:
Component part 01 –Stekník Chateau is presented on the main website of the National Heritage Institute (www.npu.cz) with
links to the websites of other properties. It is also actively promoted by the chateau management on social networks
and in the media. Many different tourism websites are also used for the promotion and presentation.

Component part 02 – Hop Museum in Žatec participates in the project called "Do muzea!" (To the Museum!)
This project is run by the National Museum’s Centrefor the presentation of cultural heritage and lists all museums,
galleries and monuments in the Czech Republic and it is a platform for two-way communication with visitors.
https://www.do-muzea.cz/